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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1083712	Webmedia Brands Inc.	WEBM	Services-Business Services, Nec (7389)	061542480

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
938640	M Alan Meckler	50 Washington Street Norwalk CT 06854	Chairman And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-07-01	9,598	$0.87	10,094,413	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,808,360	Indirect	By Spouse
Common Stock	244,500	Indirect	Herman Meckler Family Trust #1
Common Stock	2,000,000	Indirect	The Alan M. Meckler 2009 Grantor Retained Annuity Trust
Common Stock	69,100	Indirect	Herman Meckler Family Trust #2
Common Stock	456,432	Indirect	The Meckler Foundation

Footnotes

Mr. Meckler now indirectly owns 5,578,392 shares: 2,000,000 shares are held in The Alan M. Meckler 2009 Grantor Retained Annuity Trust over which Mr. Meckler exercises investment but not voting control, 259,000 shares donated by Mr. Meckler to the Meckler Foundation, a non-profit charitable foundation founded by Mr. Meckler and for which he acts as a trustee, 197,432 shares purchased by the Meckler Foundation, 2,808,360 shares purchased by Mr. Meckler's wife and 313,600 shares held in trust for the benefit of Mr. Meckler's mother and over which he exercises investment control.