Filing Details

Accession Number:
0001209191-10-042393
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-08-12 13:00:00
Reporting Period:
2010-08-10
Filing Date:
2010-08-12
Accepted Time:
2010-08-12 18:27:14
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
724606 Panera Bread Co PNRA Retail-Eating Places (5812) 042723701
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1244658 J Michael Kupstas 6710 Clayton Road
Richmond Heights MO 63117
Svp, Chief Franchise Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2010-08-10 196 $77.47 14,942 No 4 F Direct
Class A Common Stock Disposition 2010-08-11 344 $75.80 14,598 No 4 F Direct
Class A Common Stock Disposition 2010-08-11 265 $75.97 14,333 No 4 S Direct
Class A Common Stock Acquisiton 2010-08-11 1,188 $0.00 15,521 No 4 A Direct
Class A Common Stock Acquisiton 2010-08-11 1,188 $0.00 16,709 No 4 A Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 F Direct
No 4 F Direct
No 4 S Direct
No 4 A Direct
No 4 A Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Class A Common Stock 8,575 Indirect By revocable trust
Footnotes
  1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 16, 2010.
  2. Represents grant of restricted shares of Class A common stock, par value $0.0001 per share ("Class A Common Stock"), under the Company's 2005 Long-Term Incentive Program, as amended ("LTIP"), and the Company's 2006 Stock Incentive Plan.
  3. Represents grant of restricted shares of Class A Common Stock that the Reporting Person elected to receive under a Choice Award pursuant to the LTIP.