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Home > Insider Trading > Filing (0001209191-10-042531)

Filing Details

Accession Number:: 0001209191-10-042531
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-08-13 13:00:00
Reporting Period:: 2010-08-12

Filing Date:: 2010-08-13
Accepted Time:: 2010-08-13 14:16:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
724606	Panera Bread Co	PNRA	Retail-Eating Places (5812)	042723701

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1244658	J Michael Kupstas	6710 Clayton Road Richmond Heights MO 63117	Svp, Chief Franchise Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2010-08-12	464	$74.50	16,245	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	8,575	Indirect	By revocable trust

Footnotes

The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 16, 2010.