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Home > Insider Trading > Filing (0001209191-10-042525)

Filing Details

Accession Number:: 0001209191-10-042525
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-08-13 13:00:00
Reporting Period:: 2010-08-12

Filing Date:: 2010-08-13
Accepted Time:: 2010-08-13 14:10:28
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
724606	Panera Bread Co	PNRA	Retail-Eating Places (5812)	042723701

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1358354	Jr. Henry William Simpson	6710 Clayton Road Richmond Heights MO 63117	Svp, Company And Jv Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2010-08-12	161	$74.50	8,510	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Footnotes

The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 18, 2010.