Home > Insider Trading > Filing (0001209191-10-038447)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1091801	Martha Stewart Living Omnimedia Inc	MSO	Periodicals: Publishing Or Publishing & Printing (2721)	522187059

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1158938	Charles Koppelman	601 West 26Th Street New York NY 10001	Executive Chairman	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock, Par Value $0.01	Disposition	2010-07-12	12,171	$5.01	440,355	No	4	S	Direct
Class A Common Stock, Par Value $0.01	Disposition	2010-07-13	7,829	$5.00	432,526	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy)	$5.48		2020-02-28	100,000	100,000	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy)	$1.96		2019-02-28	550,000	550,000	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy)	$8.53		2015-09-30	600,000	600,000	Direct
Class A Common Stock, Par Value $0.01	Performance Shares	$0.00		2012-12-31	200,000	200,000	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$9.09	2009-05-20	2018-05-20	7,500	7,500	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$18.09	2008-05-17	2017-05-17	7,500	7,500	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$17.31	2007-05-17	2016-05-17	7,500	7,500	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$20.35	2008-09-17	2015-10-27	200,000	200,000	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$28.55	2007-01-24	2015-01-24	200,000	200,000	Direct
Class A Common Stock, Par Value $0.01	Stock Options (Right to Buy	$10.61	2007-07-22	2014-07-22	25,000	25,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2020-02-28	100,000	100,000	Direct
2019-02-28	550,000	550,000	Direct
2015-09-30	600,000	600,000	Direct
2012-12-31	200,000	200,000	Direct
2018-05-20	7,500	7,500	Direct
2017-05-17	7,500	7,500	Direct
2016-05-17	7,500	7,500	Direct
2015-10-27	200,000	200,000	Direct
2015-01-24	200,000	200,000	Direct
2014-07-22	25,000	25,000	Direct

Footnotes

This sale was pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2009.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.04 per share. The reporting person undertakes to provide to Martha Stewart Living Omnimedia, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote 2 to this Form 4.
This option vests ratably on each of the first, second, third and fourth anniversaries of the date of the grant, which was March 1, 2010.
This option vests ratably on each of the first, second, third and fourth anniversaries of the date of the grant, which was March 2, 2009.
33% of this option vested and became exercisable on October 1, 2009. 33% of this option will vest and become exercisable on October 1, 2010 and 34% of this option will vest and become exercisable on October 1, 2011.
100,000 of the performance shares will vest if and only if the fair market value of the Issuer's Class A Common Stock is at least $15 on each of the immediately preceding 60 consecutive trading days. 100,000 of the performance shares will vest if and only if the fair market value of the Issuer's Class A Common Stock is at least $25 on each of the immediately preceding 60 consecutive trading days.