Home > Insider Trading > Filing (0001246360-10-002425)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1050092	W David Tacka	100 Crystal A Drive Hershey PA 17033	Vp Cao	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-06-08	10,650	$32.25	32,744	No	4	M	Direct
Common Stock	Acquisiton	2010-06-08	2,000	$36.03	34,744	No	4	M	Direct
Common Stock	Disposition	2010-06-08	9,300	$50.00	25,444	No	4	S	Direct
Common Stock	Disposition	2010-06-08	3,350	$50.01	22,094	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-06-08	10,650	$0.00	10,650	$32.25
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-06-08	2,000	$0.00	2,000	$36.03

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-02-02	No	4	M	Direct
0		2013-08-03	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	5,632	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person represents a reduction of 10.021 shares allocated to the reporting person?s account in the Company?s 401(k) Plan as of May 31, 2010. To manage liquidity needs of the 401(k) Plan, the Plan trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person?s account when compared to the reporting person?s Form 4 filed on May 7, 2010. The information is based on a report dated June 1, 2010, provided by the Plan trustee.
These options are from an option grant previously reported as 10,650 options at an exercise price of $64.50. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on February 3, 2004; 25% vested on February 3, 2005; 25% vested on February 3, 2006 and 25% vested on February 3, 2007.
These options are from an option grant previously reported as 1,000 options at an exercise price of $72.05. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on August 4, 2004, 25% vested on August 4, 2005, 25% vested on August 4, 2006 and 25% vested on August 4, 2007.