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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1407450	Convio Inc.	CNVO	Services-Prepackaged Software (7372)	742935609

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1490127	K. Vinay Bhagat	11501 Domain Drive Suite 200 Austin TX 78758	Chief Strategy Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Series P Common Stock	Disposition	2010-05-04	193,600	$0.00	149,600	No	4	D	Direct
Common Stock	Acquisiton	2010-05-04	193,600	$0.00	193,600	No	4	A	Direct
Common Stock	Disposition	2010-05-04	149,600	$8.37	149,600	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	D	Direct
No	4	A	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Series P Common Stock	Incentive Stock Option (right to buy)	Disposition	2010-05-04	133,121	$0.00	133,121	$0.85
Common Stock	Incentive Stock Option (right to buy)	Acquisiton	2010-05-04	133,121	$0.00	133,121	$0.85
Series P Common Stock	Incentive Stock Option (right to buy)	Disposition	2010-05-04	56,320	$0.00	56,320	$1.14
Common Stock	Incentive Stock Option (right to buy)	Acquisiton	2010-05-04	56,320	$0.00	56,320	$1.14
Series P Common Stock	Incentive Stock Option (right to buy)	Disposition	2010-05-04	95,744	$0.00	95,744	$1.14
Common Stock	Incentive Stock Option (right to buy)	Acquisiton	2010-05-04	95,744	$0.00	95,744	$1.14
Series P Common Stock	Incentive Stock Option (right to buy)	Disposition	2010-05-04	26,400	$0.00	26,400	$1.99
Common Stock	Incentive Stock Option (right to buy)	Acquisiton	2010-05-04	26,400	$0.00	26,400	$1.99
Series P Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-05-04	28,160	$0.00	28,160	$4.57
Common Stock	Non-Qualified Stock Option (right to buy)	Acquisiton	2010-05-04	28,160	$0.00	28,160	$4.57
Series P Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-05-04	17,600	$0.00	17,600	$8.75
Common Stock	Non-Qualified Stock Option (right to buy)	Acquisiton	2010-05-04	17,600	$0.00	17,600	$8.75

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2013-08-14	No	4	D	Direct
133,121	2013-08-14	No	4	A	Direct
0	2014-08-03	No	4	D	Direct
56,320	2014-08-03	No	4	A	Direct
0	2015-06-02	No	4	D	Direct
95,744	2015-06-02	No	4	A	Direct
0	2016-07-26	No	4	D	Direct
26,400	2016-07-26	No	4	A	Direct
0	2016-03-15	No	4	D	Direct
28,160	2016-03-15	No	4	A	Direct
0	2017-02-03	No	4	D	Direct
17,600	2017-02-03	No	4	A	Direct

Footnotes

Reflects the automatic conversion of Convio, Inc.'s Series P Common Stock into shares of Common Stock on a one-for-one basis, which occurred on 05/04/10 immediately prior to the closing of Convio, Inc.'s initial public offering.
The option was granted under Convio, Inc.'s 1999 Stock Option/Stock Issuance Plan and is fully vested and exercisable.
Reflects the automatic conversion of the underlying security, Convio, Inc.'s Series P Common Stock, into shares of Common Stock on a one-for-one basis of the derivative security, which occurred on 05/04/10 immediately prior to the closing of Convio, Inc.'s initial public offering.
The option was granted under Convio, Inc.'s 1999 Stock Option/Stock Issuance Plan. 13,493 of the options are fully vested and exercisable. The remaining options vest monthly and will be fully vested on 5/1/12.
The option was granted under Convio, Inc.'s 2009 Stock Incentive Plan. 4,400 of the options vest on 2/4/11. The remaining options vest monthly thereafter and will be fully vested on 2/4/14.