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Filing Details

Accession Number:: 0001246360-10-002102
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-05-07 13:00:00
Reporting Period:: 2010-05-05

Filing Date:: 2010-05-07
Accepted Time:: 2010-05-07 13:07:45
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1050092	W David Tacka	100 Crystal A Drive Hershey PA 17033	Vp Cao	No	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-05-05	6,500	$34.66	28,869	No	4	M	Direct
Common Stock	Acquisiton	2010-05-05	10,650	$32.25	39,519	No	4	M	Direct
Common Stock	Disposition	2010-05-05	17,150	$47.00	22,369	No	4	S	Direct
Common Stock	Acquisiton	2010-05-06	6,500	$34.66	28,869	No	4	M	Direct
Common Stock	Disposition	2010-05-06	275	$0.00	28,594	No	5	G	Direct
Common Stock	Disposition	2010-05-06	6,500	$47.20	22,094	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	5	G	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-05-05	6,500	$0.00	6,500	$34.66
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-05-05	10,650	$0.00	10,650	$32.25
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-05-06	6,500	$0.00	6,500	$34.66

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
6,500	2012-01-21	No	4	M	Direct
10,650	2013-02-02	No	4	M	Direct
0	2012-01-21	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	5,642	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person includes 33.583 shares acquired from February 1, 2010 through April 30, 2010, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated May 3, 2010, provided by the Plan Trustee.
These options are from an option grant previously reported as 6,500 options at an exercise price of $69.31. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on January 22, 2003, 25% vested on January 22, 2004; 25% vested on January 22, 2005 and 25% vested on January 22, 2006.
These options are from an option grant previously reported as 10,650 options at an exercise price of $64.50. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on February 3, 2004; 25% vested on February 3, 2005; 25% vested on February 3, 2006 and 25% vested on February 3, 2007.
These options are from an option grant previously reported as 6,500 options at an exercise price of $69.31. The option grants were adjusted to reflect the two-for-one stock split on June 15, 2004.
The options vested according to the following schedule: 25% vested on January 22, 2003, 25% vested on January 22, 2004; 25% vested on January 22, 2005 and 25% vested on January 22, 2006.
The total amount of securities reported as directly owned by the reporting person has been adjusted to include the acquisition of .3794 shares on March 15, 2010 pursuant to the Company?s Dividend Reinvestment Plan.