Home > Insider Trading > Filing (0001181431-10-029368)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1082907	Habib Kairouz	C/O Reachlocal, Inc. 27100 Oxnard St, Suite 1600 Woodland Hills CA 91367		Yes	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-05-25	2,374,758	$0.00	3,024,274	No	4	C	Indirect	See Footnote
Common Stock	Acquisiton	2010-05-25	307,692	$13.00	3,331,966	No	4	P	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	See Footnote
No	4	P	Indirect	See Footnote

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series D Preferred Stock	Disposition	2010-05-25	2,276,176	$0.00	2,374,758	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Indirect

Footnotes

Reflects the automatic conversion of each share of Series D Preferred Stock into 1.0433 shares of Common Stock upon the closing of the issuer's initial public offering.
Consists of 2,183,085 shares held directly by Rho Ventures V, L.P. ("RV V") and 191,673 shares held directly by Rho Ventures V Affiliates, L.L.C. ("RV V Affiliates"). RMV V, L.L.C. ("RMV") is the general partner of RV V and the managing member of RV V Affiliates. Rho Capital Partners LLC ("RCP LLC") is the managing member of RMV. Mr. Kairouz is a managing member of RCP LLC. Mr. Kairouz disclaims beneficial ownership of the reportable securities and this report shall not be deemed an admission that he is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.
RV V purchased 282,857 shares and RV V Affiliates purchased 24,835 shares. Mr. Kairouz disclaims beneficial ownership of the reportable securities and this report shall not be deemed an admission that he is the beneficial owner of such securities, except to the extent of his pecuniary interest therein.