Filing Details

Accession Number:
0001209191-10-030276
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-05-25 13:00:00
Reporting Period:
2010-05-24
Filing Date:
2010-05-25
Accepted Time:
2010-05-25 16:03:22
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
724606 Panera Bread Co PNRA Retail-Eating Places (5812) 042723701
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1034193 M Ronald Shaich Three Charles River Place
63 Kendrick Street
Needham MA 02494
Executive Chairman No Yes Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2010-05-24 21,288 $76.53 125,137 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Class B Common Stock 971,944 Direct
Class B Common Stock 339,746 Indirect By GRATs
Footnotes
  1. The sale reflected on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 8, 2010.
  2. The price reported represents the weighted average price of shares sold. Shares were sold at varying prices in the range of $76.01 - $76.80. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.