Filing Details

Accession Number:
0001365303-10-000025
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-04-16 13:00:00
Reporting Period:
2010-04-15
Filing Date:
2010-04-16
Accepted Time:
2010-04-16 16:52:36
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1400400 Demandtec Inc. DMAN Services-Prepackaged Software (7372) 943344761
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1297845 R Daniel Fishback One Franklin Parkway
Building 910
San Mateo CA 94403
Chief Executive Officer Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2010-04-15 28,008 $6.31 156,992 No 4 F Direct
Common Stock Disposition 2010-04-15 31,992 $6.25 125,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 F Direct
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 18 Indirect by Trust1
Common Stock 18 Indirect by Trust2
Common Stock 316,089 Indirect by Trust3
Footnotes
  1. Shares withheld by DemandTec, Inc. to satisfy certain taxes payable in connection with the vesting of previously awarded restricted stock units.
  2. Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 22, 2009.
  3. Average sale price of $6.253 consists of the following blocks: 1400 shares were sold at $6.18 per share, 2992 at $6.19, 700 at $6.195, 2300 at $6.20, 2299 at $6.21, 1468 at $6.22, 1235 at $6.23, 200 at $6.235, 1398 at $6.24, 200 at $6.245, 3168 at $6.25, 832 at $6.26, 800 at $6.27, 200 at $6.275, 2000 at $6.28, 1600 at $6.29, 600 at $6.295, 3600 at $6.30, 3096 at $6.31, 200 at $6.32, and 1704 shares were sold at $6.33 per share.
  4. Shares held by the Annie Fishback Separate Share Irrevocable Trust
  5. Shares held by the Megan Fishback Separate Share Irrevocable Trust
  6. Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees