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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184326	J Douglas Horstmann	1398 Central Ave. Dubuque IA 52001	Svp, Lending	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-04-29	2,500	$19.70	0	No	4	S	Direct
Common Stock	Disposition	2010-04-29	2,500	$19.90	117,747	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	10,516	Indirect	401(k)
Common Stock	27,000	Indirect	By Spouse
Common Stock	5,204	Indirect	HTLF Retirement Plan

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Non-Qualified Stock Option (Right to Buy	$8.67	2011-06-01	3,000	3,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy	$8.80	2012-01-15	1,500	1,500	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy	$11.84	2013-01-21	4,500	4,500	Direct
Common Stock	Non-Qualified Stock Option (Right To Buy)	$19.48	2014-01-20	3,000	3,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$21.00	2015-02-10	3,000	3,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy	$21.60	2016-02-06	1,500	1,500	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$29.65	2017-01-16	1,500	1,500	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$18.60	2018-01-24	1,500	1,500	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2011-06-01	3,000	3,000	Direct
2012-01-15	1,500	1,500	Direct
2013-01-21	4,500	4,500	Direct
2014-01-20	3,000	3,000	Direct
2015-02-10	3,000	3,000	Direct
2016-02-06	1,500	1,500	Direct
2017-01-16	1,500	1,500	Direct
2018-01-24	1,500	1,500	Direct

Footnotes

The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
Represents options to buy granted under the Company's Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.
Includes 2,583 Restricted Stock Awards granted under the 2005 Long-Term Incentive Plan.
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006.
Includes 5,000 shares held in street name @ LPL Financial.
Includes 5,000 Restricted Stock Units(RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date. The RSU grant is subject to the settlement restrictions under the TARP.
Double line entry - see next line for total.