Filing Details

Accession Number:
0001365303-10-000033
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-04-20 13:00:00
Reporting Period:
2010-04-20
Filing Date:
2010-04-20
Accepted Time:
2010-04-20 19:03:33
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1400400 Demandtec Inc. DMAN Services-Prepackaged Software (7372) 943344761
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1297845 R Daniel Fishback One Franklin Parkway
Building 910
San Mateo CA 94403
Chief Executive Officer Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-04-20 75,000 $0.40 200,000 No 4 M Direct
Common Stock Disposition 2010-04-20 75,000 $6.37 125,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2010-04-20 75,000 $0.00 75,000 $0.40
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
146,666 2011-06-03 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 18 Indirect by Trust1
Common Stock 18 Indirect by Trust2
Common Stock 316,089 Indirect by Trust3
Footnotes
  1. Automatic same-day sale of a stock option (that is due to expire on June 3, 2011) effected pursuant to a Rule 10b5-1 Trading Plan adopted by the reporting person on October 22, 2009.
  2. Average sale price of $6.369 consists of the following blocks: 200 shares were sold at $6.29 per share, 1,754 at $6.30, 1,913 at $6.31, 5,792 at $6.32, 7,810 at $6.33, 202 at $6.335, 6,762 at $6.34, 11,982 at $6.35, 1,888 at $6.36, 2,097 at $6.37, 200 at $6.38, 5,100 at $6.39, 2,000 at $6.395, 13,700 at $6.40, 2,500 at $6.41, 1,100 at $6.415, 9,415 at $6.42, and 585 shares were sold at $6.43 per share.
  3. Shares held by the Annie Fishback Separate Share Irrevocable Trust
  4. Shares held by the Megan Fishback Separate Share Irrevocable Trust
  5. Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees
  6. The stock option is fully vested and exercisable.