Filing Details

Accession Number:
0001209191-10-021848
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-04-12 13:00:00
Reporting Period:
2010-04-08
Filing Date:
2010-04-12
Accepted Time:
2010-04-12 14:35:54
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
724606 Panera Bread Co PNRA Retail-Eating Places (5812) 042723701
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1244658 J Michael Kupstas 6710 Clayton Road
Richmond Heights MO 63117
Svp, Chief Franchise Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2010-04-08 529 $81.19 15,915 No 4 S Direct
Class A Common Stock Acquisiton 2010-04-08 7,500 $35.29 23,415 No 4 M Direct
Class A Common Stock Disposition 2010-04-08 7,500 $81.19 15,915 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2010-04-08 7,500 $0.00 7,500 $35.29
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 2010-08-20 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Class A Common Stock 8,575 Indirect By revocable trust
Footnotes
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 16, 2010.
  2. The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 16, 2010.
  3. The option vested in four (4) equal annual installments beginning August 20, 2006.