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Filing Details

Accession Number:: 0001303990-10-000088
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-03-03 12:00:00
Reporting Period:: 2010-03-01

Filing Date:: 2010-03-03
Accepted Time:: 2010-03-03 18:17:15
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
316206	Starwood Hotel & Resorts Worldwide Inc	HOT	Hotels & Motels (7011)	521193298

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1444238	E Matthew Avril	Starwood Hotels &Amp; Resorts Worldwide, Inc 1111 Westchester Avenue White Plains NY 10604	President, Hotel Group	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-03-01	82,346	$11.39	184,472	No	4	M	Direct
Common Stock	Disposition	2010-03-01	63	$39.05	184,409	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,182	$39.04	183,227	No	4	S	Direct
Common Stock	Disposition	2010-03-01	4,481	$39.03	178,746	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,181	$39.02	177,565	No	4	S	Direct
Common Stock	Disposition	2010-03-01	809	$39.01	176,756	No	4	S	Direct
Common Stock	Disposition	2010-03-01	7,509	$39.00	169,247	No	4	S	Direct
Common Stock	Disposition	2010-03-01	5,775	$38.99	163,472	No	4	S	Direct
Common Stock	Disposition	2010-03-01	8,107	$38.98	155,365	No	4	S	Direct
Common Stock	Disposition	2010-03-01	2,448	$38.97	152,917	No	4	S	Direct
Common Stock	Disposition	2010-03-01	457	$38.96	152,460	No	4	S	Direct
Common Stock	Disposition	2010-03-01	327	$38.94	152,133	No	4	S	Direct
Common Stock	Disposition	2010-03-01	273	$38.93	151,860	No	4	S	Direct
Common Stock	Disposition	2010-03-01	327	$38.89	151,533	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,201	$38.88	150,332	No	4	S	Direct
Common Stock	Disposition	2010-03-01	163	$38.87	150,169	No	4	S	Direct
Common Stock	Disposition	2010-03-01	818	$38.84	149,351	No	4	S	Direct
Common Stock	Disposition	2010-03-01	272	$38.83	149,079	No	4	S	Direct
Common Stock	Disposition	2010-03-01	274	$38.82	148,805	No	4	S	Direct
Common Stock	Disposition	2010-03-01	600	$38.81	148,205	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,200	$38.80	147,005	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,144	$38.79	145,861	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,419	$38.78	144,442	No	4	S	Direct
Common Stock	Disposition	2010-03-01	927	$38.77	143,515	No	4	S	Direct
Common Stock	Disposition	2010-03-01	55	$38.76	143,460	No	4	S	Direct
Common Stock	Disposition	2010-03-01	3,028	$38.75	140,432	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,036	$38.74	139,396	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,100	$38.73	138,296	No	4	S	Direct
Common Stock	Disposition	2010-03-01	1,600	$38.72	136,696	No	4	S	Direct
Common Stock	Disposition	2010-03-01	950	$38.71	135,746	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Option to Purchase Common Stock	Disposition	2010-03-01	82,346	$0.00	82,346	$11.39

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
247,035	2010-02-27	2017-02-27	No	4	M	Direct

Footnotes

The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 7, 2009.