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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1424454	Rovi Corp	ROVI	Periodicals: Publishing Or Publishing & Printing (2721)	261739297

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1338176	James Budge	C/O Rovi Corporation 2830 De La Cruz Blvd. Santa Clara CA 95050	Evp & Cfo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-03-02	13,875	$0.00	51,000	No	5	G	Direct
Common Stock	Acquisiton	2010-03-02	13,875	$0.00	14,992	No	5	G	Indirect	Budge Family Trust
Common Stock	Disposition	2010-03-02	14,992	$34.93	0	No	4	S	Indirect	Budge Family Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	5	G	Direct
No	5	G	Indirect	Budge Family Trust
No	4	S	Indirect	Budge Family Trust

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Options (right to buy)	Acquisiton	2010-03-01	70,000	$0.00	70,000	$33.43

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
70,000		2017-03-01	No	4	A	Direct

Footnotes

Reflects 13,875 restricted shares vested on March 1, 2010 which were held directly by Mr. Budge that were transfered into the Budge Family Trust for estate planning purposes. The result is a change in the form of beneficial ownership from direct to indirect.
Mr. Budge and his wife are co-trustees of the Budge Family Trust.
Shares sold pursuant to Budge Family Trust 10b5-1 plan, dated June 12, 2009.
Shares sold on the open market are reported as an average sell price per share of $34.93; breakdown of shares sold and per share sale prices are as follows: 1,400 at $34.87; 1,500 at $34.88; 300 at $34.89; 1,700 at $34.90; 300 at $34.91; 1,800 at $34.92; 92 at $34.93; 1,400 at $34.94; 200 at $34.95; 3,000 at $34.96; 800 at $34.97; 1,100 at $34.98 and 1,400 at $34.99.
Granted March 1, 2010; vests one-fourth (1/4) on the first anniversary of the date of grant and the remaining three-fourths (3/4) vesting in equal monthly increments over the next three years.