Home > Insider Trading > Filing (0001246360-10-001609)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1164643	H Burton Snyder	100 Crystal A Drive Hershey PA 17033	Svp General Counsel & Sec	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2010-03-15	600	$42.38	30,265	No	4	S	Direct
Common Stock	Disposition	2010-03-15	300	$42.39	29,965	No	4	S	Direct
Common Stock	Disposition	2010-03-15	700	$42.40	29,265	No	4	S	Direct
Common Stock	Disposition	2010-03-15	300	$42.41	28,965	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.41	28,865	No	4	S	Direct
Common Stock	Disposition	2010-03-15	300	$42.42	28,565	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.42	28,465	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.43	28,365	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.43	28,265	No	4	S	Direct
Common Stock	Disposition	2010-03-15	183	$42.44	28,082	No	4	S	Direct
Common Stock	Disposition	2010-03-15	600	$42.45	27,482	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.46	27,382	No	4	S	Direct
Common Stock	Disposition	2010-03-15	100	$42.50	27,282	No	4	S	Direct
Common Stock	Disposition	2010-03-15	517	$42.50	26,765	No	4	S	Direct
Common Stock	Disposition	2010-03-15	5,900	$42.54	20,865	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,953	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person represents a reduction of 1.516 shares allocated to the reporting person?s account in the Company?s 401(k) Plan as of March 8, 2010. To manage liquidity needs of the 401(k) Plan, the Plan Trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person?s account when compared to the reporting person?s Form 4 filed on February 25, 2010. The information is based on a report dated March 8, 2010, provided by the Plan Trustee.
The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 12, 2010.
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