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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1424454	Rovi Corp	ROVI	Periodicals: Publishing Or Publishing & Printing (2721)	261739297

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1112679	Stephen Yu	C/O Rovi Corporation 2830 De La Cruz Blvd. Santa Clara CA 95050	Evp & General Counsel	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-03-02	13,179	$22.76	46,667	No	4	M	Direct
Common Stock	Disposition	2010-03-02	13,179	$34.34	33,488	No	4	S	Direct
Common Stock	Disposition	2010-03-02	1,661	$33.91	31,827	No	4	S	Direct
Common Stock	Disposition	2010-03-03	2,839	$34.75	28,988	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Options (right to buy)	Disposition	2010-03-02	13,179	$0.00	13,179	$22.76
Common Stock	Employee Stock Options (right to buy)	Acquisiton	2010-03-01	35,000	$0.00	35,000	$33.43

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2011-05-01	No	4	M	Direct
35,000		2017-03-01	No	4	A	Direct

Footnotes

Sold pursuant to Mr. Yu's 10b5-1 plan dated November 18, 2009.
Shares sold on the open market are reported as an average sell price per share of $34.34; breakdown of shares sold and per share sale prices are as follows: 4,000 at $33.86; 1,018 at $34.83 and 8,161 at $34.51.
Shares sold on the open market are reported as an average sell price per share of $34.75; breakdown of shares sold and per share sale prices are as follows: 2,400 at $34.75; 39 at $34.74 and 400 at $34.76.
Granted May 1, 2006; vests one-sixth (1/6) on the first anniversary of the date of grant, one-third (1/3) vesting in equal monthly increments over second year and the remaining one-half (1/2) vesting in equal monthly increments over the third year.
Granted March 1, 2010; vests one-fourth (1/4) on the first anniversary of the date of grant and the remaining three-fourths (3/4) vesting in equal monthly increments over the next three years.