Filing Details
- Accession Number:
- 0001144204-10-017092
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2010-03-31 13:00:00
- Reporting Period:
- 2010-03-14
- Filing Date:
- 2010-03-31
- Accepted Time:
- 2010-03-31 12:26:37
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1401688 | Vitacost.com Inc. | VITC | Retail-Catalog & Mail-Order Houses (5961) | 371333024 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1472404 | Lawrence Pabst | C/O Vitacost.com, Inc. 5400 Broken Sound Blvd. Nw, #500 Boca Raton FL 33487 | Yes | No | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock | Acquisiton | 2010-03-16 | 26,000 | $0.16 | 289,710 | No | 4 | M | Direct | |
| Common Stock | Acquisiton | 2010-03-16 | 26,000 | $11.99 | 263,710 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | M | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock | Stock Option (Right to Buy) | Disposition | 2010-03-16 | 26,000 | $0.00 | 26,000 | $0.16 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 45,000 | 2001-12-31 | 2012-12-31 | No | 4 | M | Direct |
Reported Non-Derivative Holdings
| Sec. Name | Remaning Holdings | Nature of Ownership | Explanation |
|---|---|---|---|
| Common Stock | 280,000 | Indirect | Owned through Pabst Company Ltd. |
| Common Stock | 120,000 | Indirect | Owned through Trust of Lawrence Pabst 5/15/09 |
Footnotes
- The price reported in Column 4 is a weighted average price. Actual sales prices ranged from $11.65 to $12.1099 These shares were purchased in multiple transactions between 3/14/10 and 3/16/10 at prices ranging from $7.20 to $7.37 per share. The reporting regarding the number of shares purchased at each separate price within the ranges set forth in footnote (1) to this Form 4.
- These options were exercised in multiple transactions between 3/14/10 and 3/16/10. The reporting person undertakes to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, upon request, full information.
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