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Filing Details

Accession Number:: 0001179110-10-004709
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-03-08 12:00:00
Reporting Period:: 2010-03-04

Filing Date:: 2010-03-08
Accepted Time:: 2010-03-08 17:18:08
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214604	Chris Soder	800 Connecticut Avenue Norwalk CT 06854	Pres., North American Travel	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
2010 Performance Share Unit Grant	Acquisiton	2010-03-04	5,089	$0.00	5,089	No	4	A	Direct
Common Stock	Acquisiton	2010-03-05	10,000	$0.00	25,000	No	4	A	Direct
Common Stock	Disposition	2010-03-05	2,000	$231.94	23,000	No	4	S	Direct
Common Stock	Disposition	2010-03-05	7,700	$233.18	15,300	No	4	S	Direct
Common Stock	Disposition	2010-03-05	2,800	$234.07	12,500	No	4	S	Direct
Common Stock	Disposition	2010-03-05	2,500	$236.58	10,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	A	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2008 Performance Share Units	5,098	Direct
Restricted Stock Units	9,074	Direct

Footnotes

On March 4, 2010, Mr. Soder was granted 5,089 priceline.com Incorporated (the "Company") performance share units, which represents the "target" number of performance share units. The exact number of shares to be issued to Mr. Soder, which could be as many as one to two times the initial grant, will depend upon, among other things, the Company's financial performance. The shares, if any, will be issued on or about March 1, 2013 or earlier, in the event of, among other things, a termination of employment in certain circumstances.
On March 5, 2010, performance share units, which were originally issued on March 5, 2007, vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 10,000 shares of priceline.com common stock.
The shares were sold pursuant to a sales plan, dated December 9, 2009, and amended on December 15, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.
Represents the weighted average sales price. The range of prices received for the reported transactions was $231.50-$232.32. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $232.78-$233.53. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $234.00-$234.14. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.