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Filing Details

Accession Number:: 0001303990-10-000103
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-03-19 13:00:00
Reporting Period:: 2010-03-17

Filing Date:: 2010-03-19
Accepted Time:: 2010-03-19 17:10:24
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
316206	Starwood Hotel & Resorts Worldwide Inc	HOT	Hotels & Motels (7011)	521193298

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1167024	S Kenneth Siegel	Starwood Hotels &Amp; Resorts Worldwide, Inc 1111 Westchester Ave. White Plains NY 10604	Cao & General Counsel	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-03-17	104,304	$11.39	276,277	No	4	M	Direct
Common Stock	Disposition	2010-03-17	4,400	$42.37	271,877	No	4	S	Direct
Common Stock	Disposition	2010-03-17	600	$42.36	271,277	No	4	S	Direct
Common Stock	Disposition	2010-03-17	100	$42.35	271,177	No	4	S	Direct
Common Stock	Disposition	2010-03-17	800	$42.34	270,377	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,600	$42.33	268,777	No	4	S	Direct
Common Stock	Disposition	2010-03-17	2,200	$42.32	266,577	No	4	S	Direct
Common Stock	Disposition	2010-03-17	2,400	$42.31	264,177	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,725	$42.29	262,452	No	4	S	Direct
Common Stock	Disposition	2010-03-17	600	$42.28	261,852	No	4	S	Direct
Common Stock	Disposition	2010-03-17	775	$42.27	261,077	No	4	S	Direct
Common Stock	Disposition	2010-03-17	2,400	$42.26	258,677	No	4	S	Direct
Common Stock	Disposition	2010-03-17	2,400	$42.25	256,277	No	4	S	Direct
Common Stock	Disposition	2010-03-17	600	$42.24	255,677	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,100	$42.23	254,577	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,300	$42.22	253,277	No	4	S	Direct
Common Stock	Disposition	2010-03-17	100	$42.21	253,177	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,300	$42.20	251,877	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,800	$42.19	250,077	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,200	$42.18	248,877	No	4	S	Direct
Common Stock	Disposition	2010-03-17	904	$42.17	247,973	No	4	S	Direct
Common Stock	Disposition	2010-03-17	4,500	$42.16	243,473	No	4	S	Direct
Common Stock	Disposition	2010-03-17	100	$42.16	243,373	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,700	$42.15	241,673	No	4	S	Direct
Common Stock	Disposition	2010-03-17	700	$42.14	240,973	No	4	S	Direct
Common Stock	Disposition	2010-03-17	600	$42.13	240,373	No	4	S	Direct
Common Stock	Disposition	2010-03-17	1,700	$42.12	238,673	No	4	S	Direct
Common Stock	Disposition	2010-03-17	300	$42.11	238,373	No	4	S	Direct
Common Stock	Disposition	2010-03-17	4,002	$42.10	234,371	No	4	S	Direct
Common Stock	Disposition	2010-03-17	6,598	$42.09	227,773	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock	Acquisiton	2010-03-17	104,304	$0.00	104,304	$11.39

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
312,912	2010-02-27	2017-02-27	No	4	M	Direct

Footnotes

The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 15, 2010.