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Filing Details

Accession Number:: 0001359804-10-000004
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-02-17 12:00:00
Reporting Period:: 2010-02-15

Filing Date:: 2010-02-17
Accepted Time:: 2010-02-17 20:02:51
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1018724	Amazon Com Inc	AMZN	Retail-Catalog & Mail-Order Houses (5961)	911646860

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184755	Diego Piacentini	P.o. Box 81226 Seattle WA 98108-1226	Senior Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock, Par Value $.01 Per Share	Acquisiton	2010-02-15	1,004	$0.00	110,650	No	4	M	Direct
Common Stock, Par Value $.01 Per Share	Acquisiton	2010-02-15	15,870	$0.00	126,520	No	4	M	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-02-16	5,828	$120.03	120,692	No	4	S	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-02-16	5,384	$118.63	115,308	No	4	S	Direct
Common Stock, Par Value $.01 Per Share	Disposition	2010-02-16	600	$118.14	114,708	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock, Par Value $.01 Per Share	Restricted Stock Unit Award	Disposition	2010-02-15	1,004	$0.00	1,004	$0.00
Common Stock, Par Value $.01 Per Share	Restricted Stock Unit Award	Disposition	2010-02-15	15,870	$0.00	15,870	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2008-05-15	2010-02-15	No	4	M	Direct
59,069	2008-05-15	2011-02-15	No	4	M	Direct

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
Represents the weighted average sale price. The highest price at which shares were sold was $120.24 and the lowest price at which shares were sold was $119.25. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.
Represents the weighted average sale price. The highest price at which shares were sold was $119.22 and the lowest price at which shares were sold was $118.23. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.
Represents the weighted average sale price. The highest price at which shares were sold was $118.21 and the lowest price at which shares were sold was $118.05. The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price.
Converts into Common Stock on a one-for-one basis.
This award vested based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 18.75% on May 15, 2008 and an additional 18.75% upon completion of each 3-month period thereafter through February 15, 2009; 6.25% on May 15, 2009 and an additional 6.25% upon completion of each 3-month period thereafter through February 15, 2010.
This award vests based upon the following schedule and the satisfaction of certain business criteria intended to qualify the award as tax-deductible compensation under Section 162(m) of the Internal Revenue Code: 7.59% on May 15, 2008 and an additional 7.59% upon completion of each 3-month period thereafter through February 15, 2009; 9.02% on May 15, 2009 and an additional 9.02% upon completion of each 3-month period thereafter through February 15, 2010; 8.39% on May 15, 2010 and an additional 8.39% upon completion of each 3-month period thereafter through February 15, 2011.