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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1295663	Daniel C Azzara	100 Crystal A Drive Hershey PA 17033	Vp, Global R&D	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-01-05	3,500	$22.50	21,565	No	4	M	Direct
Common Stock	Disposition	2010-01-05	3,500	$36.05	18,065	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-01-05	3,500	$0.00	3,500	$22.50

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2010-01-12	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,384	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person includes 15.537 shares acquired from December 1, 2009 through December 31, 2009, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated January 1, 2010, provided by the Plan Trustee.
The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 5, 2008.
The options vested according to the following schedule: 25% vested on January 13, 2001; 25% vested on January 13, 2002; 25% vested on January 13, 2003 and the final 25% vested on January 13, 2004.
See Footnote (2) above.