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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1407712	Mark Culhane	1 Franklin Parkway Building 910 San Mateo CA 94403	Evp & Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-01-15	14,219	$7.07	65,200	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	202,300	Indirect	by Trust1
Common Stock	9,000	Indirect	by Trust2
Common Stock	9,000	Indirect	by Trust3
Common Stock	9,000	Indirect	by Trust4

Footnotes

Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 29, 2008.
Average sale price of $7.0648 consists of the following blocks: 400 shares were sold at $7.00 per share; 1400 shares at $7.01; 900 shares at $7.02; 1519 shares at $7.03; 500 shares at $7.04; 2982 shares at $7.05; 300 shares at $7.055; 2418 shares at $7.06; 600 shares at $7.07; 300 shares at $7.08; 200 shares at $7.09; 300 shares at $7.10; 500 shares at $7.11; 400 shares at $7.12; 200 shares at $7.13; 700 shares at $7.20; 200 shares at $7.21; and 400 shares were sold at $7.22 per share.
Shares held by Culhane Family Revocable Trust dated 12/16/99
Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust
Shares held by Michael D. Culhane 1999 Irrevocable Trust
Shares held by Monica G. Culhane 1999 Irrevocable Trust