Filing Details

Accession Number:
0001365303-10-000010
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-01-27 12:00:00
Reporting Period:
2010-01-25
Filing Date:
2010-01-27
Accepted Time:
2010-01-27 16:15:00
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1400400 Demandtec Inc. DMAN Services-Prepackaged Software (7372) 943344761
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1297845 R Daniel Fishback 1 Franklin Parkway
Building 910
San Mateo CA 94403
Chief Executive Officer Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-01-25 25,000 $0.40 85,000 No 4 M Direct
Common Stock Disposition 2010-01-25 25,000 $6.67 60,000 No 4 S Direct
Common Stock Acquisiton 2010-01-26 23,400 $0.40 83,400 No 4 M Direct
Common Stock Disposition 2010-01-26 23,400 $6.31 60,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2010-01-25 25,000 $0.00 25,000 $0.40
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2010-01-26 23,400 $0.00 23,400 $0.40
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
271,666 2011-06-03 No 4 M Direct
248,266 2011-06-03 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 18 Indirect by Trust1
Common Stock 18 Indirect by Trust2
Common Stock 316,089 Indirect by Trust3
Footnotes
  1. Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 24, 2008.
  2. Average sale price of $6.6678 consists of the following blocks: 1200 shares were sold at $6.63 per share, 2100 at $6.62, 6355 at $6.65, 2600 at $6.64, 4000 at $6.645, 300 at $6.66, 100 at $6.67, 345 at $6.635, 100 at $6.61, 600 at $6.585, 1200 at $6.60, 400 at $6.69, 300 at $6.70, 300 at $6.685, 100 at $6.71, 100 at $6.72, 500 at $6.73, 600 at $6.80, 700 at $6.795, 800 at $6.79, 300 at $6.75, 300 at $6.76, 700 at $6.785, 700 at $6.775, and 300 shares were sold at $6.78 per share.
  3. Average sale price of $6.313 consists of the following blocks: 2900 shares were sold at $6.10 per share, 400 at $6.11, 600 at $6.12, 625 at $6.13, 100 at $6.135, 75 at $6.14, 200 at $6.08, 500 at $6.09, 400 at $6.29, 12,300 at $6.36, 1600 at $6.37, 300 at $6.38, 500 at $6.39, 300 at $6.40, 400 at $6.44, 400 at $6.42, 300 at $6.46, 200 at $6.43, 700 at $6.45, 100 at $6.48, 100 at $6.49, 100 at $6.52, 100 at $6.55, 100 at $6.53, and 100 shares were sold at $6.50 per share.
  4. Shares held by the Annie Fishback Separate Share Irrevocable Trust
  5. Shares held by the Megan Fishback Separate Share Irrevocable Trust
  6. Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees
  7. The stock option is fully vested and exercisable.