Home > Insider Trading > Filing (0001365303-10-000006)

Filing Details

Accession Number:: 0001365303-10-000006
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-01-25 12:00:00
Reporting Period:: 2010-01-21

Filing Date:: 2010-01-25
Accepted Time:: 2010-01-25 15:32:47
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1297845	R Daniel Fishback	1 Franklin Parkway Building 910 San Mateo CA 94403	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-01-21	26,600	$7.28	85,400	No	4	S	Direct
Common Stock	Disposition	2010-01-22	25,400	$6.85	60,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	18	Indirect	by Trust1
Common Stock	18	Indirect	by Trust2
Common Stock	316,089	Indirect	by Trust3

Footnotes

Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 24, 2008.
Average sale price of $7.275 consists of the following blocks: 300 shares were sold at $7.02 per share; 100 at $7.03; 800 at $7.04; 200 at $7.045; 1100 at $7.05; 1900 at $7.06; 2200 at $7.07; 1300 at $7.08; 1200 at $7.09; 300 at $7.10; 1600 at $7.11; 600 at $7.12; 200 at $7.13; 500 at $7.14; 600 at $7.15; 1300 at $7.16; 500 at $7.17; 300 at $7.18; 81 at $7.19; 619 at $7.20; 200 at $7.25; 100 at $7.30; 100 at $7.32; 100 at $7.36; 100 at $7.39; 100 at $7.44; 100 at $7.46; 200 at $7.47; 3100 at $7.50; 100 at $7.51; 200 at $7.52; 200 at $7.53; 300 at $7.54; 2700 at $7.55; 31 at $7.56; 569 at $7.57; 400 at $7.58; 280 at $7.59; 1920 at $7.60 and 100 shares were sold at $7.67 per share.
Average sale price of $6.847 consists of the following blocks: 600 shares were sold at $6.75 per share; 300 at $6.755; 700 at $6.77; 200 at $6.775; 2200 at $6.78; 300 at $6.785; 2400 at $6.79; 600 at $6.795; 700 at $6.80; 200 at $6.805; 600 at $6.81; 1200 at $6.815; 3600 at $6.82; 700 at $6.83; 1200 at $6.84; 200 at $6.85; 256 at $6.86; 444 at $6.87; 700 at $6.88; 1825 at $6.89; 2875 at $6.90; 1300 at $6.91; 400 at $6.92; 300 at $6.94; 266 at $7.00; 400 at $7.01; 200 at $7.02; 334 at $7.05; 100 at $7.06 and 300 shares were sold at $7.07 per share.
Shares held by the Annie Fishback Separate Share Irrevocable Trust
Shares held by the Megan Fishback Separate Share Irrevocable Trust
Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees