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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
937941	Pc Mall Inc	MALL	Retail-Catalog & Mail-Order Houses (5961)	954518700

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1244640	M Kristin Rogers	2555 W 190Th St, Suite 201 Torrance CA 90504	Evp - Sales	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common	Acquisiton	2010-01-19	11,500	$3.23	11,500	No	4	M	Direct
Common	Disposition	2010-01-19	11,500	$5.05	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common	Stock Option (Right to Buy)	Disposition	2010-01-19	11,500	$0.00	11,500	$3.23

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2010-01-20	No	4	M	Direct

Footnotes

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $5.00 to $5.16. The reporting person undertakes to provide to the issuer, any holder of the issuer's stock, or the SEC, upon request, full information regarding the number of shares sold at each separate price within the range described above.
This option is exercisable in quarterly installments over a 4 year period.