Home > Insider Trading > Filing (0001209191-10-002827)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
724606	Panera Bread Co	PNRA	Retail-Eating Places (5812)	042723701

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1034193	M Ronald Shaich	6710 Clayton Road Richmond Heights MO 63117	Chairman & Ceo	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2009-06-23	930	$0.00	196,425	No	5	G	Direct
Class A Common Stock	Acquisiton	2010-01-08	10,000	$27.51	206,425	No	4	M	Direct
Class A Common Stock	Disposition	2010-01-08	10,000	$65.73	196,425	No	4	S	Direct
Class A Common Stock	Acquisiton	2010-01-11	20,000	$27.51	216,425	No	4	M	Direct
Class A Common Stock	Disposition	2010-01-11	20,000	$67.64	196,425	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	5	G	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2010-01-08	10,000	$0.00	10,000	$27.51
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2010-01-11	20,000	$0.00	20,000	$27.51

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
90,000	2003-03-13	2010-03-13	No	4	M	Direct
70,000	2003-03-13	2010-03-13	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class B Common Stock	908,677	Direct
Class B Common Stock	403,013	Indirect	By GRATs

Footnotes

The exercises reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 24, 2009.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 24, 2009.
The price reported represents the weighted average price of shares sold. Shares were sold at varying prices in the range of $65.44 - $65.98. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the issuer or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
Reflects the transfer of 194,755 shares from GRATs to the Reporting Person. These transfers are exempt pursuant to Rule 16a-13 under the Securities and Exchange Act of 1934 and represent a change in the form of beneficiary ownership with no change in pecuniary interest.