Home > Insider Trading > Filing (0001179110-12-006078)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503705	C. Michael Ray	2208 Production Road Fort Wayne IN 46808	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Shares	Acquisiton	2012-03-29	5,541	$0.00	973,053	No	4	M	Direct
Common Shares	Disposition	2012-03-29	1,710	$29.42	971,343	No	4	F	Direct
Common Shares	Acquisiton	2012-03-30	10,000	$30.44	981,343	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	F	Direct
No	4	P	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Shares	Restricted Stock Units	Disposition	2012-03-29	5,541	$0.00	5,541	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
11,082			No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Shares	885,996	Indirect	See footnote

Footnotes

Converts into common shares on a one-for-one basis.
The restricted stock units were granted under the Vera Bradley, Inc. 2010 Equity and Incentive Plan. The restricted stock units vest ratably and settle in common shares on each of the first, second and third anniversaries of the date of grant which was March 29, 2011.
Represents 885,996 shares held by the Michael Ray 2009 Grantor Retained Annuity Trust.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.38 to $30.52, inclusive. Thereporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc., or the staff of the Securities and Exchange Commission uponrequest, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.