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Filing Details

Accession Number:: 0001209191-12-023300
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-04-17 13:00:00
Reporting Period:: 2012-04-13

Filing Date:: 2012-04-17
Accepted Time:: 2012-04-17 16:06:16
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
109758	Arbitron Inc	ARB	Services-Engineering, Accounting, Research, Management (8700)	520278528

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1204016	A Richard Post	9705 Patuxent Woods Drive Columbia MD 21046		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-04-13	1,056	$34.00	2,056	No	4	M	Direct
Common Stock	Disposition	2012-04-13	1,056	$38.01	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-13	1,666	$35.30	2,666	No	4	M	Direct
Common Stock	Disposition	2012-04-13	1,666	$38.00	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-13	621	$36.52	1,621	No	4	M	Direct
Common Stock	Disposition	2012-04-13	621	$38.00	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-13	356	$36.61	1,356	No	4	M	Direct
Common Stock	Disposition	2012-04-13	356	$38.00	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-16	7,000	$36.75	8,000	No	4	M	Direct
Common Stock	Disposition	2012-04-16	7,000	$38.13	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-16	7,000	$32.75	8,000	No	4	M	Direct
Common Stock	Disposition	2012-04-16	7,000	$38.29	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-16	3,000	$36.52	4,000	No	4	M	Direct
Common Stock	Disposition	2012-04-16	3,000	$38.13	1,000	No	4	S	Direct
Common Stock	Acquisiton	2012-04-16	1,926	$35.70	2,926	No	4	M	Direct
Common Stock	Disposition	2012-04-16	1,926	$38.10	1,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-13	1,056	$0.00	1,056	$34.00
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-13	1,666	$0.00	1,666	$35.30
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-13	621	$0.00	621	$36.52
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-13	356	$0.00	356	$36.61
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-16	7,000	$0.00	7,000	$36.75
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-16	7,000	$0.00	7,000	$32.75
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-16	3,000	$0.00	3,000	$36.52
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-04-16	1,926	$0.00	1,926	$35.70

Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
2003-01-02	2013-01-02	No	4	M	Direct
2003-09-30	2013-09-30	No	4	M	Direct
2004-06-30	2014-06-30	No	4	M	Direct
2004-09-30	2014-09-30	No	4	M	Direct
2004-05-17	2014-05-17	No	4	M	Direct
2003-11-20	2013-05-20	No	4	M	Direct
2004-06-30	2014-06-30	No	4	M	Direct
2003-06-30	2013-06-30	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 9, 2011.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.02, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.01, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.04 to $38.35, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.10 to $38.5075, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.00 to $38.16, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
The price in column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $38.07 to $38.12, inclusive. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.