Home > Insider Trading > Filing (0000107815-11-000034)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
783325	Wisconsin Energy Corp	WEC	Electric & Other Services Combined (4931)	391391525

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1227592	D Frederick Kuester	231 W. Michigan Street Milwaukee, WI 53203	Executive Vice President & Cfo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-03-09	66,000	$17.10	119,511	No	4	M	Direct
Common Stock	Disposition	2011-03-09	64,700	$31.00	54,811	No	4	S	Direct
Common Stock	Disposition	2011-03-09	400	$31.00	54,411	No	4	S	Direct
Common Stock	Disposition	2011-03-09	600	$31.01	53,811	No	4	S	Direct
Common Stock	Disposition	2011-03-09	300	$31.01	53,511	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (right to buy)	Disposition	2011-03-09	66,000	$0.00	66,000	$17.10

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
68,000	2008-01-18	2015-01-18	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,512	Indirect	ERSP

Footnotes

Includes shares acquired pursuant to a dividend reinvestment feature of Wisconsin Energy Corporation's Stock Plus Investment Plan in transactions exempt from Section 16 pursuant to Rule 16a-11.
This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 29, 2010.
On March 1, 2011, the common stock of Wisconsin Energy Corporation split 2-for-1, resulting in the reporting person's ownership of 26,755.6991 additional shares of directly held common stock and 1,255.226 additional shares of common stock indirectly held in Wisconsin Energy Corporation's Employee Retirement Savings Plan (ERSP).
Includes shares acquired under the ERSP in transactions exempt from Section 16(b) pursuant to Rule 16b-3(c) and exempt from reporting pursuant to Rule 16a-3(f)(1)(i)(B). The number of shares in the ERSP attributable to any one participant varies with the price of the Common Stock. The information in this report is based on a plan statement dated as of March 2, 2011.
This option was previously reported as covering 67,000 remaining shares at an exercise price of $34.20 per share, but was adjusted to reflect the 2-for-1 stock split that occurred on March 1, 2011.