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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1268386	P John Bilbrey	100 Crystal A Drive Hershey PA 17033	Evp, Chief Operating Officer	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-01-13	23,250	$38.85	70,336	No	4	M	Direct
Common Stock	Disposition	2011-01-13	23,250	$50.00	47,086	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2011-01-13	23,250	$0.00	23,250	$38.85

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-11-30	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	297	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person includes 6.263 shares acquired from June 1, 2010 through December 31, 2010 pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated January 4, 2011, provided by the Plan trustee.
The options vested according to the following schedule: 25% vested on December 1, 2004, 25% vested on December 1, 2005; 25% vested on December 1, 2006 and 25% vested on December 1, 2007.