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Filing Details

Accession Number:: 0001225208-13-025778
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-12-19 16:38:18
Reporting Period:: 2013-12-17

Filing Date:: 2013-12-19
Accepted Time:: 2013-12-19 16:38:18
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1368458	Sally Beauty Holdings Inc.	SBH	Retail-Retail Stores, Nec (5990)	362257936

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1200442	J Mark Flaherty	C/O Sally Beauty Holdings, Inc. 3001 Colorado Blvd. Denton TX 76210	Svp And Cfo	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-12-17	4,200	$19.21	44,280	No	4	M	Direct
Common Stock	Disposition	2013-12-17	4,200	$29.00	40,080	No	4	S	Direct
Common Stock	Acquisiton	2013-12-18	22,789	$23.49	62,869	No	4	M	Direct
Common Stock	Acquisiton	2013-12-18	22,628	$19.21	85,497	No	4	M	Direct
Common Stock	Disposition	2013-12-18	22,628	$29.04	62,869	No	4	S	Direct
Common Stock	Disposition	2013-12-18	22,789	$30.01	40,080	No	4	S	Direct
Common Stock	Acquisiton	2013-12-19	10	$23.49	40,090	No	4	M	Direct
Common Stock	Disposition	2013-12-19	10	$30.04	40,080	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-12-17	4,200	$19.21	4,200	$19.21
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-12-18	22,628	$19.21	22,628	$19.21
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-12-18	22,789	$23.49	22,789	$23.49
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-12-19	10	$23.49	10	$23.49

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
83,112	2021-10-26	No	4	M	Direct
60,484	2021-10-26	No	4	M	Direct
68,407	2022-10-29	No	4	M	Direct
68,397	2022-10-29	No	4	M	Direct

Footnotes

The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 sales plan adopted by the reporting person on August 29, 2013.
Reflects the weighted average sale price. The range of prices for these transactions was $29.00 to $29.13. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted average sale price. The range of prices for these transactions was $30.00 to $30.04. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
The options vest annually in four equal installments beginning on October 25, 2012.
The options vest annually in four equal installments beginning on October 28, 2013.