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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1137774	Prudential Financial Inc	PRU	Life Insurance (6311)	223703799

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1256465	Robert Falzon	751 Broad Street, 4Th Floor Attn. Corporate Compliance Newark NJ 07102	Evp And Cfo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-11-25	10,396	$48.36	21,612	No	4	M	Direct
Common Stock	Acquisiton	2013-11-25	4,386	$64.01	25,998	No	4	M	Direct
Common Stock	Acquisiton	2013-11-25	7,111	$59.41	33,109	No	4	M	Direct
Common Stock	Disposition	2013-11-25	17,565	$89.69	15,544	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	2010 Employee Stock Option (Right to Buy)	Disposition	2013-11-25	10,396	$0.00	10,396	$48.36
Common Stock	2011 Employee Stock Option (Right to Buy)	Disposition	2013-11-25	4,386	$0.00	4,386	$64.01
Common Stock	2012 Employee Stock Option (Right to Buy)	Disposition	2013-11-25	7,111	$0.00	7,111	$59.41

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2020-02-09	No	4	M	Direct
6,281	2021-02-08	No	4	M	Direct
6,047	2022-02-14	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	396	Indirect	By 401(k)

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.55 to $89.92 inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
Following the transactions reported on this Form 4, Mr. Falzon continues to hold 15,544 shares directly and 396 shares indirectly in a 401(k) account. Mr. Falzon also holds an additional 70,468 unvested stock options and 10,402 target performance shares (the exact number awarded being dependent on achievement of performance goals).
Amount reported has been adjusted to include 51 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between December 31, 2012 and September 30, 2013 based on a plan statement dated September 30, 2013. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).
The options vest in three equal annual installments beginning on February 9, 2011.
The options vest in three equal annual installments beginning on February 8, 2012.
The options vest in three equal annual installments beginning on February 14, 2013.