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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1538738	Arvin Kash	770 Broadway New York NY 10003	Vice Chairman	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2013-11-04	10,000	$39.92	66,322	No	4	S	Direct
Common Stock	Acquisiton	2013-11-04	26,778	$16.00	93,100	No	4	M	Direct
Common Stock	Disposition	2013-11-04	26,778	$39.88	66,322	No	4	S	Direct
Common Stock	Acquisiton	2013-11-05	14,237	$16.00	80,559	No	4	M	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock (right to buy)	Acquisiton	2013-11-04	26,778	$0.00	26,778	$16.00
Common Stock	Options to Purchase Common Stock (right to buy)	Acquisiton	2013-11-05	14,237	$0.00	14,237	$16.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
38,846		2019-05-26	No	4	M	Direct
24,609		2019-05-26	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	37,104	Indirect	By Trust

Footnotes

The price reported in this Form 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.80 to $40.03, inclusive. The reporting person undertakes to provide to the Issuer, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
The price reported in this Form 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.71 to $40.02, inclusive. The reporting person undertakes to provide to the Issuer, or the Staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
These securities are held by a trust for the benefit of the Reporting Person's daughter over which the Reporting Person may have investment discretion. The Reporting Person disclaims beneficial ownership of the securities held by the trust except to the extent of his pecuniary interest.
Represents options to purchase shares of common stock of the Issuer, of which 49,218 are vested. An additional 8,203 will vest on December 31, 2013. The remaining 8,203 will vest on December 31, 2014.