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Filing Details

Accession Number:: 0001181431-13-055518
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-10-29 17:42:13
Reporting Period:: 2013-10-28

Filing Date:: 2013-10-29
Accepted Time:: 2013-10-29 17:42:13
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1510721	Mitchell Habib	770 Broadway New York NY 10003	Evp, Global Business Services	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2013-10-28	2,064	$38.81	42,168	No	4	S	Direct
Common Stock	Acquisiton	2013-10-28	56,250	$30.19	98,418	No	4	M	Direct
Common Stock	Disposition	2013-10-28	56,250	$38.90	42,168	No	4	S	Direct
Common Stock	Acquisiton	2013-10-28	43,750	$27.98	85,918	No	4	M	Direct
Common Stock	Disposition	2013-10-28	43,750	$38.91	42,168	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-28	56,250	$0.00	56,250	$30.19
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-28	43,750	$0.00	43,750	$27.98

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
118,750		2018-05-11	No	4	M	Direct
131,250		2019-07-26	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	82,000	Indirect	See Footnote

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $38.805 to $38.85, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Includes 12,000 restricted stock units of the Issuer, which ratably vest in annual installments over 4 years beginning one year after the grant date (September 25, 2013).
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $38.78 to $39.002, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $38.85 to $39.005, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
These shares of common stock are held through a limited liability company of which the Reporting Person is a manager. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over four years beginning one year after the grant date (May 11, 2011).
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over four years beginning one year after the grant date (July 26, 2012).