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Filing Details

Accession Number:: 0001181431-13-055413
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-10-29 12:30:05
Reporting Period:: 2013-10-25

Filing Date:: 2013-10-29
Accepted Time:: 2013-10-29 12:30:05
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1510687	Jeffrey Charlton	770 Broadway New York NY 10003	Svp & Corporate Controller	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-10-25	32,813	$16.00	46,570	No	4	M	Direct
Common Stock	Acquisiton	2013-10-25	20,343	$16.00	66,913	No	4	M	Direct
Common Stock	Disposition	2013-10-25	53,156	$39.03	13,766	No	4	S	Direct
Common Stock	Acquisiton	2013-10-25	5,469	$32.00	19,235	No	4	M	Direct
Common Stock	Acquisiton	2013-10-25	3,390	$32.00	22,625	No	4	M	Direct
Common Stock	Disposition	2013-10-25	8,859	$39.09	13,766	No	4	S	Direct
Common Stock	Acquisiton	2013-10-25	10,000	$30.19	23,766	No	4	M	Direct
Common Stock	Disposition	2013-10-25	10,000	$39.00	13,766	No	4	S	Direct
Common Stock	Acquisiton	2013-10-25	3,750	$27.98	17,516	No	4	M	Direct
Common Stock	Disposition	2013-10-25	3,750	$39.07	13,766	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	32,813	$0.00	32,813	$16.00
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	20,343	$0.00	20,343	$16.00
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	5,469	$0.00	5,469	$32.00
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	3,390	$0.00	3,390	$32.00
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	10,000	$0.00	10,000	$30.19
Common Stock	Options to Purchase Common Stock	Disposition	2013-10-25	3,750	$0.00	3,750	$27.98

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2017-02-02	No	4	M	Direct
6,235	2017-02-02	No	4	M	Direct
0	2017-02-02	No	4	M	Direct
1,039	2017-02-02	No	4	M	Direct
10,000	2018-05-11	No	4	M	Direct
11,250	2019-07-26	No	4	M	Direct

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39 to $39.11, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.02 to $39.115, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39 to $39.11, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $39.01 to $39.125, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Represents options to purchase shares of common stock of the Issuer, of which 81% were vested as of January 25, 2011 and the remaining 19% vested on December 31, 2011.
Represents options to purchase shares of common stock of the Issuer, of which 1,641 vested on the grant date (December 31, 2006), 6,234 vested on December 31, 2007, 6,234 vested on December 31, 2009 and 6,235 vested on December 31, 2012. The remaining 6,234 will vest on December 31, 2013.
Represents options to purchase shares of common stock of the Issuer, of which 273 vested on the grant date (December 31, 2006), 1,039 vested on December 31, 2007, 1,039 vested on December 31, 2009 and 1,039 vested on December 31, 2012. The remaining 1,039 will vest on December 31, 2013.
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over four years beginning one year after the grant date (May 11, 2011).
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over four years beginning one year after the grant date (July 26, 2012).