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Filing Details

Accession Number:: 0001181431-13-055030
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-10-23 21:25:36
Reporting Period:: 2013-10-21

Filing Date:: 2013-10-23
Accepted Time:: 2013-10-23 21:25:36
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585819	J Matthew Wallach	C/O Veeva Systems Inc. 4637 Chabot Drive, Suite 210 Pleasanton CA 94588	President	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2013-10-21	2,900,000	$0.00	0	No	4	J	Direct
Common Stock	Disposition	2013-10-21	300,000	$0.00	0	No	4	J	Indirect	By Matt Wallach 2012 Irrevocable Trust
Common Stock	Disposition	2013-10-21	300,000	$0.00	0	No	4	J	Indirect	By Matt Wallach 2013 Irrevocable Trust
Class A Common Stock	Acquisiton	2013-10-21	500,000	$0.00	500,000	No	4	C	Direct
Class A Common Stock	Disposition	2013-10-21	500,000	$20.00	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	J	Direct
No	4	J	Indirect	By Matt Wallach 2012 Irrevocable Trust
No	4	J	Indirect	By Matt Wallach 2013 Irrevocable Trust
No	4	C	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Acquisiton	2013-10-21	2,900,000	$0.00	2,900,000	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2013-10-21	500,000	$0.00	500,000	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2013-10-21	300,000	$0.00	300,000	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2013-10-21	300,000	$0.00	300,000	$0.00
Common Stock	Stock Option (right to buy)	Disposition	2013-10-21	1,333,333	$0.00	1,333,333	$3.92
Class B Common Stock	Stock Option (right to buy)	Acquisiton	2013-10-21	1,333,333	$0.00	1,333,333	$3.92

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
2,900,000		No	4	J	Direct
2,400,000		No	4	C	Direct
300,000		No	4	J	Indirect
300,000		No	4	J	Indirect
0	2023-03-09	No	4	J	Direct
1,333,333	2023-03-09	No	4	J	Direct

Footnotes

Pursuant to a reclassification exempt under Rule 16b-7, each share of Common Stock automatically reclassified into one (1) share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering of Class A Common Stock (the "IPO").
The shares are held directly by the Matt Wallach 2012 Irrevocable Trust (the "2012 Trust"). The Reporting Person is a trustee and beneficiary of the 2012 Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the 2012 Trust.
The shares are held directly by the Matt Wallach 2013 Irrevocable Trust (the "2013 Trust"). The Reporting Person is a trustee and beneficiary of the 2013 Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the 2013 Trust.
Each share of Class A Common Stock was issued upon conversion of one (1) share of Class B Common Stock. The Reporting Person sold Class A Common Stock to the underwriters in connection with the closing of the IPO.
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.
Pursuant to a reclassification exempt under Rule 16b-7, each share of Common Stock underlying the reported option automatically reclassified into one (1) share of Class B Common Stock immediately prior to the closing of the IPO.
1/60th of the option shares will vest and become exercisable for each month of continuous service by the Reporting Person after February 1, 2014.