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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491817	Nathan Hanks	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	President	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-10-21	2,936	$7.86	110,094	No	4	M	Direct
Common Stock	Disposition	2013-10-21	2,936	$13.00	107,158	No	4	S	Direct
Common Stock	Acquisiton	2013-10-22	194	$7.86	107,352	No	4	M	Direct
Common Stock	Disposition	2013-10-22	194	$13.00	107,158	No	4	S	Direct
Common Stock	Acquisiton	2013-10-23	34	$7.86	107,192	No	4	M	Direct
Common Stock	Disposition	2013-10-23	34	$13.00	107,158	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2013-10-21	2,936	$0.00	2,936	$7.86
Common Stock	Stock Option (Right to Buy)	Disposition	2013-10-22	194	$0.00	194	$7.86
Common Stock	Stock Option (Right to Buy)	Disposition	2013-10-23	34	$0.00	34	$7.86

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
54,319	2019-02-16	No	4	M	Direct
54,125	2019-02-16	No	4	M	Direct
54,091	2019-02-16	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	240,000	Indirect	NJH GST Trust
Common Stock	47,527	Indirect	Digital Media Distribution, LLC

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 28, 2013.
The reporting person's spouse is the trustee and the initial beneficiary of the trust. The reporting person disclaims beneficial ownership of the shares, and the filing of this report is not an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
The reporting person is the managing director of Digital Media Distribution, LLC.
The shares subject to this option vest according to the following schedule: 25% of the total number of shares vested on the first anniversary of the February 17, 2012 vesting start date and pro-rata monthly thereafter. This stock option will become completely vested on the fourth anniversary of the vesting start date.