Filing Details

Accession Number:
0001181431-13-054296
Form Type:
4
Zero Holdings:
No
Publication Time:
2013-10-17 17:21:48
Reporting Period:
2013-10-15
Filing Date:
2013-10-17
Accepted Time:
2013-10-17 17:21:48
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1561387 Health Insurance Innovations Inc. HIIQ Insurance Agents, Brokers & Service (6411) 461282634
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1569128 D Michael Hershberger 15438 N. Florida Avenue
Suite 201
Tampa FL 33613
Chief Financial Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2013-10-15 1,500 $13.53 330,425 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
Footnotes
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Hershberger on August 15, 2013.
  2. The price reported in Column 4 represents the weighted average price of multiple transactions with a range of prices between $13.47 to $13.60, inclusive. Mr. Hershberger undertakes to provide, upon request by the SEC, Health Insurance Innovations, Inc., or a security holder of Health Insurance Innovations, Inc. full information regarding the number of shares sold at each separate price within the range.