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Filing Details

Accession Number:: 0001140361-13-038888
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-10-17 11:26:42
Reporting Period:: 2013-10-16

Filing Date:: 2013-10-17
Accepted Time:: 2013-10-17 11:26:42
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
70487	National Research Corp	NRCIA/B	Services-Commercial Physical & Biological Research (8731)	470634000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1053133	D. Michael Hays	C/O National Research Corporation 1245 &Quot;Q&Quot; Street Lincoln NE 68508	Ceo	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2013-10-16	2,828	$18.00	5,399,005	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	750	Indirect	By Spouse
Class A Common Stock	75	Indirect	By Spouse & Daughter Jt
Class B Common Stock	1,806,050	Direct
Class B Common Stock	62,625	Indirect	By Spouse
Class B Common Stock	12	Indirect	By Spouse & Daughter Jt

Reported Derivative Holdings

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Sec. Name	Sec. Type	Price	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Stock	Employee Stock Option (right to buy)	$4.81	2014-01-05	54,894	54,894	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$5.12	2016-01-05	33,234	33,234	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$6.62	2017-01-05	25,068	25,068	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$7.59	2018-01-04	21,633	21,633	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$8.12	2019-01-05	20,109	20,109	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$6.29	2020-01-05	26,481	26,481	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$9.14	2021-01-05	17,745	17,745	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$10.75	2022-01-05	14,949	14,949	Direct
Class A Common Stock	Employee Stock Option (right to buy)	$14.50	2023-01-07	10,938	10,938	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$12.60	2014-01-05	9,149	9,149	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$13.06	2016-01-05	5,539	5,539	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$15.31	2017-01-05	4,178	4,178	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$16.76	2018-01-04	3,605	3,605	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$17.57	2019-01-05	3,351	3,351	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$14.82	2020-01-05	4,413	4,413	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$19.09	2021-01-05	2,957	2,957	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$21.50	2022-01-05	2,491	2,491	Direct
Class B Common Stock	Employee Stock Option (right to buy)	$27.13	2023-01-07	1,823	1,823	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2014-01-05	54,894	54,894	Direct
2016-01-05	33,234	33,234	Direct
2017-01-05	25,068	25,068	Direct
2018-01-04	21,633	21,633	Direct
2019-01-05	20,109	20,109	Direct
2020-01-05	26,481	26,481	Direct
2021-01-05	17,745	17,745	Direct
2022-01-05	14,949	14,949	Direct
2023-01-07	10,938	10,938	Direct
2014-01-05	9,149	9,149	Direct
2016-01-05	5,539	5,539	Direct
2017-01-05	4,178	4,178	Direct
2018-01-04	3,605	3,605	Direct
2019-01-05	3,351	3,351	Direct
2020-01-05	4,413	4,413	Direct
2021-01-05	2,957	2,957	Direct
2022-01-05	2,491	2,491	Direct
2023-01-07	1,823	1,823	Direct

Footnotes

Does not include 750,000 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays over the next two years.
Does not include 750,000 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays' spouse over the next two years.
The reporting person disclaims beneficial ownership of these shares.
Does not include 62,500 shares of class B common stock currently held in a certain GRAT agreement, all or a portion of which will be returned to Mr. Hays over the next two years.
Does not include 62,500 shares of class B common stock currently held in a certain GRAT agreement, all or a portion of which will be returned to Mr. Hays' spouse over the next two years.
This option became fully exercisable on January 5, 2009.
This option became fully exercisable on January 5, 2011.
This option became fully exercisable on January 5, 2012.
This option became fully exercisable on January 4, 2013.
This option becomes fully exercisable on January 5, 2014.
This option becomes fully exercisable on January 5, 2015.
This option becomes fully exercisable on January 5, 2016.
This option becomes fully exercisable on January 5, 2017.
This option becomes fully exercisable on January 7, 2018.