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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1493491	Heritage Financial Group Inc	HBOS	Savings Institution, Federally Chartered (6035)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1325810	J Douglas Mcginley	C/O Heritage Financial Group, Inc 721 North Westover Boulevard Albany GA 31707		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2013-08-28	12,500	$18.45	36,795	No	4	S	Direct
Common Stock	Disposition	2013-08-29	3,500	$18.70	33,295	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,000	Indirect	By IRA

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Stock Appreciation Right	$11.94	2012-07-01	2022-07-01	12,288	0	Direct
Common Stock	Stock Option(Right to Buy)	$11.94	2012-07-01	2022-07-01	12,288	0	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2022-07-01	12,288	0	Direct
2022-07-01	12,288	0	Direct

Footnotes

Transaction represents exercise of options and sale of shares as part of a cashless transaction.
Transaction represents an award of stock appreciation rights under the Issuer's 2011 Equity Incentive Plan. The rights are scheduled to vest in five equal annual installments beginning on July 1, 2012.
Transaction represents an award of stock options under the Issuer's 2011 Equity Incentive Plan. The options are scheduled to vest in five equal annual installments beginning on July 1, 2012.
The stock appreciation rights and stock options were granted in tandem. Accordingly, the exercise of one results in the termination of the other.