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Filing Details

Accession Number:: 0001437749-13-011088
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-08-19 16:51:08
Reporting Period:: 2013-08-15

Filing Date:: 2013-08-19
Accepted Time:: 2013-08-19 16:51:08
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	200498783

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491817	Nathan Hanks	21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367	President	Yes	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-08-15	22,747	$1.03	130,046	No	4	M	Direct
Common Stock	Disposition	2013-08-15	22,747	$12.01	107,299	No	4	S	Direct
Common Stock	Acquisiton	2013-08-16	16,658	$1.03	123,957	No	4	M	Direct
Common Stock	Disposition	2013-08-16	16,658	$12.07	107,299	No	4	S	Direct
Common Stock	Disposition	2013-08-19	141	$12.07	107,158	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2013-08-15	22,747	$0.00	22,747	$1.03
Common Stock	Stock Option (Right to Buy)	Disposition	2013-08-16	16,658	$0.00	16,658	$1.03

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
66,658		2017-06-23	No	4	M	Direct
50,000		2017-06-23	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	240,000	Indirect	NJH GST Trust
Common Stock	47,527	Indirect	Digital Media Distribution, LLC

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 28, 2013.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.00 to $12.28, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.00 to $12.19, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
Shares sold to cover taxes upon vesting of restricted shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2012.
The reporting person's spouse is the trustee and the initial beneficiary of the trust. The reporting person disclaims beneficial ownership of the shares, and the filing of this report is not an admission that the reporting person is the beneficial owner of these securities for purposes of Section 16 or for any other purpose.
The reporting person is the managing director of Digital Media Distribution, LLC.
The shares subject to this option vested according to the following schedule: 25% of the total number of shares vested on the first anniversary of the December 1, 2006 vesting start date and pro-rata monthly thereafter. This stock option became completely vested on the fourth anniversary of the vesting start date.