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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
883293	Valassis Communications Inc	VCI	Services-Advertising (7310)	382760940

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1222494	F Alan Schultz	Valassis Communications, Inc. 19975 Victor Parkway Livonia MI 48152		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-08-06	48,089	$16.18	338,409	No	4	M	Direct
Common Stock	Disposition	2013-08-06	48,089	$28.56	290,320	No	4	S	Direct
Common Stock	Acquisiton	2013-08-07	33,259	$16.18	323,579	No	4	M	Direct
Common Stock	Disposition	2013-08-07	33,259	$28.34	290,320	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-08-06	48,089	$0.00	48,089	$16.18
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2013-08-07	33,259	$0.00	33,259	$16.18

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
339,635		2015-05-12	No	4	M	Direct
306,376		2015-05-12	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	2,097	Indirect	Valassis Employees' Retirement Savings Plan

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple block transactions at prices ranging from $28.24 to $28.90, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
The option, representing a right to purchase a total of 550,000 shares vested in three equal installments on February 1, 2010, February 17, 2010 and April 29, 2010.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple block transactions at prices ranging from $28.15 to $28.62, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.