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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1233152	L David Calhoun	770 Broadway New York NY 10003	Chief Executive Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2013-05-29	150,000	$16.00	915,910	No	4	M	Direct
Common Stock	Disposition	2013-05-29	150,000	$34.23	765,910	No	4	S	Direct
Common Stock	Acquisiton	2013-05-30	150,000	$16.00	915,910	No	4	M	Direct
Common Stock	Disposition	2013-05-30	150,000	$33.90	765,910	No	4	S	Direct
Common Stock	Acquisiton	2013-05-31	33,332	$16.00	799,242	No	4	M	Direct
Common Stock	Disposition	2013-05-31	33,332	$33.55	765,910	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to purchase Common Stock	Disposition	2013-05-29	150,000	$0.00	150,000	$16.00
Common Stock	Options to purchase Common Stock	Disposition	2013-05-30	150,000	$0.00	150,000	$16.00
Common Stock	Options to purchase Common Stock	Disposition	2013-05-31	33,332	$0.00	33,332	$16.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
1,058,332	2016-11-22	No	4	M	Direct
908,332	2016-11-22	No	4	M	Direct
875,000	2016-11-22	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	484,090	Indirect	By Trusts

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $33.97 to $34.77, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.71 to $34.11, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.50 to $33.75, inclusive.
The securities are held by various trusts for the benefit of the reporting person and his family members as to which the reporting person or his wife is the trustee. The reporting person disclaims beneficial ownership of the securities held by the trusts except to the extent of his pecuniary interest.
Represents options to purchase shares of common stock of the Issuer, 81% of which vested at the time of the Issuers' initial public offering and 19% which vested on December 31, 2011.