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Filing Details

Accession Number:: 0001062292-13-000013
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-05-29 21:44:02
Reporting Period:: 2013-05-24

Filing Date:: 2013-05-29
Accepted Time:: 2013-05-29 21:44:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1062292	Xo Group Inc.	XOXO	Retail-Nonstore Retailers (5960)	133895178

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1442439	Carley Roney	C/O Xo Group Inc. 195 Broadway, 25Th Floor New York NY 10007	Chief Content Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-05-24	6,817	$2.80	591,258	No	4	M	Direct
Common Stock	Disposition	2013-05-24	2,200	$10.00	589,058	No	4	S	Direct
Common Stock	Disposition	2013-05-24	800	$10.01	588,258	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.02	588,158	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.03	588,058	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.04	587,958	No	4	S	Direct
Common Stock	Disposition	2013-05-24	200	$10.05	587,758	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.07	587,658	No	4	S	Direct
Common Stock	Disposition	2013-05-24	200	$10.08	587,458	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.09	587,358	No	4	S	Direct
Common Stock	Disposition	2013-05-24	100	$10.11	587,258	No	4	S	Direct
Common Stock	Acquisiton	2013-05-24	49,164	$2.80	740,046	No	4	M	Indirect	By husband
Common Stock	Disposition	2013-05-24	21,839	$10.00	718,207	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	3,404	$10.01	714,803	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	400	$10.02	714,403	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	300	$10.03	714,103	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	100	$10.04	714,003	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	100	$10.05	713,903	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	200	$10.07	713,703	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	100	$10.08	713,603	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-24	100	$10.11	713,503	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	100	$10.01	713,403	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	200	$10.02	713,203	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	200	$10.03	713,003	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	300	$10.04	712,703	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	100	$10.05	712,603	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	100	$10.06	712,503	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	376	$10.07	712,127	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	224	$10.08	711,903	No	4	S	Indirect	By husband
Common Stock	Disposition	2013-05-28	357	$10.10	711,546	No	4	S	Indirect	By husband

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband
No	4	S	Indirect	By husband

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee stock option (right to buy)	Disposition	2013-05-24	49,164	$2.80	49,164	$2.80
Common Stock	Employee stock option (right to buy)	Disposition	2013-05-24	6,817	$2.80	6,817	$2.80

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-06-30	No	4	M	Direct
0		2013-06-30	No	4	M	Indirect

Footnotes

The proceeds from shares sold on the open market were primarily used to satisfy the exercise price and tax withholding obligations in connection with the exercise of this employee stock option.
The option was immediately exercisable.