Filing Details
- Accession Number:
- 0001365038-13-000078
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2013-05-17 19:41:00
- Reporting Period:
- 2013-05-15
- Filing Date:
- 2013-05-17
- Accepted Time:
- 2013-05-17 19:41:00
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1504478 | Matthew P Polesetsky | C/O Demand Media, Inc. 1630 Stewart Street, Suite 120 Santa Monica CA 90404 | Evp, General Counsel | No | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.0001 Par Value | Disposition | 2013-05-15 | 3,016 | $9.21 | 134,604 | No | 4 | F | Direct | |
| Common Stock, $0.0001 Par Value | Disposition | 2013-05-16 | 6,328 | $9.20 | 128,276 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | F | Direct | |
| No | 4 | S | Direct |
Reported Non-Derivative Holdings
| Sec. Name | Remaning Holdings | Nature of Ownership | Explanation |
|---|---|---|---|
| Common Stock, $0.0001 Par Value | 10,000 | Indirect | See Footnote |
Footnotes
- Upon the vesting of restricted stock units granted to the reporting person on May 13, 2011 and April 19, 2012, a total of 3,016 shares were withheld by the company from the reporting person to cover the withholding tax obligation with respect to the vesting of 8,021 restricted stock units.
- Includes 106,084 unvested restricted stock units.
- The reporting person purchased 1,250 shares of the company's common stock on May 15, 2013 under the company's Employee Stock Purchase Plan, which amount is reflected in the amount of securities beneficially owned following the reported transaction.
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.13 to $9.28, inclusive. The reporting person undertakes to provide Demand Media, Inc., any security holder of Demand Media, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote.
- Shares held by the M Polesetsky 2012 Family Trust, for which the reporting person is the trustee.
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