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Home > Insider Trading > Filing (0001365038-13-000068)

Filing Details

Accession Number:: 0001365038-13-000068
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-05-14 21:07:54
Reporting Period:: 2013-05-10

Filing Date:: 2013-05-14
Accepted Time:: 2013-05-14 21:07:54
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1365038	Demand Media Inc.	DMD	Services-Computer Processing & Data Preparation (7374)	204731239

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1504478	Matthew P Polesetsky	C/O Demand Media, Inc. 1630 Stewart St., Suite 120 Santa Monica CA 90404	Evp, General Counsel	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.0001 Par Value	Disposition	2013-05-10	7,214	$9.13	136,370	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.0001 Par Value	10,000	Indirect	See Footnote

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person.
Includes 114,105 unvested restricted stock units.
Shares held by the M Polesetsky 2012 Family Trust, for which the reporting person is the trustee.