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Filing Details

Accession Number:: 0001225208-13-011948
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2013-05-10 15:07:31
Reporting Period:: 2013-05-08

Filing Date:: 2013-05-10
Accepted Time:: 2013-05-10 15:07:31
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1137774	Prudential Financial Inc	PRU	Life Insurance (6311)	223703799

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1424854	P Edward Baird	751 Broad Street, 4Th Floor Attn. Corporate Compliance Newark NJ 07102	Executive Vice President	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-05-08	18,344	$45.00	81,350	No	4	M	Direct
Common Stock	Disposition	2013-05-08	18,344	$65.87	63,006	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	2/10/04 Employee Stock Option (right to buy)	Disposition	2013-05-08	18,344	$0.00	18,344	$45.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2014-02-10	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,598	Indirect	By 401(k)
Common Stock	110	Indirect	By Spouse

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $65.86 to $65.93, inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
Following the transactions reported on this Form 4, Mr. Baird continues to hold 63,006 shares directly and 1,598 shares indirectly in a 401(k) account. Mr. Baird also holds an additional 293,946 vested stock options, 184,483 unvested stock options, and 34,648 target performance shares (the exact number awarded being dependent on achievement of performance goals).
Amount reported has been adjusted to include 67 shares of Issuer common stock acquired by the reporting person under The Prudential Employee Savings Plan between December 31, 2012 and March 31, 2013 based on a plan statement dated March 31, 2013. The acquisition of such shares was exempt from Section 16 pursuant to Rules 16b-3(c) and 16a-3(f)(1)(i)(B).
The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission the reporting person is the beneficial owner of such securities for the purposes of Section 16 or for any other purpose.
The option vested in three equal annual installments beginning on February 10, 2005.