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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1529225	A Melisa Miller	7500 Dallas Parkway, Suite 700 Plano TX 75024	Evp & Pres, Retail Credit Svcs	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2013-04-30	2,763	$169.61	38,016	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $169.50 to $169.81, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
The total number of securities beneficially owned includes: (a) 13,243 unrestricted shares; (b) 531 unvested units from an award of 1,560 time-based restricted stock units granted 3/21/11; (c) 3,183 unvested units from an award of 9,362 performance-based restricted stock units granted 3/21/11; (d) 2,161 unvested units from an award of 3,225 time-based restricted stock units granted 8/22/11; (e) 1,408 unvested units from an award of 2,101 time-based restricted stock units granted 2/21/12; (f) 8,450 unvested units from an award of 12,610 performance-based restricted stock units granted 2/21/12; (g) 1,808 unvested time-based restricted stock units granted 2/21/13; and (h) 7,232 unvested performance-based restricted stock units granted 2/21/13.